Marketer - Andre Violante

I recently started a new website project. The website is UsedToLoveThat.com. Now I know there are several things you might be thinking. One, that’s an odd name for a site. Or two, that domain is too long for online marketing purposes. I’ll explain number concern number one in this post, but for concern number two, lighten up. I built this site with the intention for all to have fun and enjoy reading. So let me now go into why I started this site, what the site is about, and who’s involved. [Read more...]

Tells us about yourself, how you got into marketing, and your style of marketing?

My name is Chad Waite (Hi Andre!). I started DailyDerbi.com, a blog with daily car news and very opinionated content. Our style of marketing comes down to three things: making sure each post is very SEO’d up, relationships with our readers via social channels, and opinionated, original content. There are a lot of other car news sites but none that throw off the curse of ‘non-biased or opinionated’ reporting quite like ours. In fact, the slogan for DailyDerbi.com is “Car news with an unhealthy dose of opinion”.

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You started the business right out of your garage, now celebrities like Orlando Bloom and Miranda Kerr are supporting the company. Did you ever think that it’d become so successful as well as ignite a new idea of uniting style with collective compassion?

We had no idea it’d do what it’s done and continues to do. We’ve just been hanging on enjoying the ride. Originally, I was trying to make bamboo ski poles. I couldn’t get it right. In the process I learned all about the characteristics of Bamboo. It’s renewable, it reduces carbon emissions, it grows super fast, its strong. That got me to thinking of other products that we could use bamboo in.

We are a little selfish in the fact that we really created Proof for us. We thought it was cool and wanted to do something different. We weren’t sure if we’d make 10 pair or 10,000 pair, nor did we really care. We just wanted to try it and do it and see what happened. We didn’t start with the idea of making money either. Early on we knew we were onto something great and we decided to tie in the idea of helping others into the business plan. The idea was conceived at nearly the same time. We didn’t want to do one without the other. And they work really well together. [Read more...]

Tell us about your business and your target market?

Sam Woodruff has been practicing law for over 24 years and founded his own law firm, The Woodruff Law Firm in 2009 to fill the need to represent individuals seeking assistance by availing themselves of the Phoenix bankruptcy laws. Our target market is anyone in Phoenix, AZ who needs to file bankruptcy, specifically Chapter 7 bankruptcy.

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Tell us about your business, product set, and who your target market is?

I have focused on helping mainly people I am close to (ie friends, family, acquaintances). My product set includes mainly Search Engine Optimization (SEO), but have started to integrate Pay-per-click (PPC), Maps, Social Media, and even web development.

What did your marketing efforts in 2011 include?

In 2011, I focused most of my efforts in diversifying links and building an overall strong link strategy. However, after the Panda updates I have somewhat shifted my focus towards the social aspect of engaging the consumer.

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What the heck is HUSTLE Marketing? Well, this might be a strange blog post for some people, but the term hustle in marketing is something that I have come to learn, love, and very much tried to implement in my own marketing efforts. First, here are a few definitions for the term hustle and then we’ll get into the good stuff:

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I’m writing this blog post to hopefully settle some issues that are floating around online. You’ve probably read or heard of this OrangeSoda Scam or read some negative OrangeSoda Reviews online. Well, I know this will seem bias since I’ve worked at OrangeSoda for almost 2 years now, but I can honestly say that OrangSoda is not a scam. I’ve been on the fulfillment side of things, specifically SEO, for the past year. So when I read that OrangeSoda is a scam and that they don’t deliver results, I take it kind of personal. I nearly always see positive results for all of my clients. When a client is turned over to me these are my 8 main priorities: [Read more...]

Last week Google opened up Google Plus for businesses to create their own page. I’ve looked and made a collection of the 5 best and worst pages on Google Plus. Below are the 5 best and worst business pages that I found (the companies that beta tested are also listed below, but were not taken into account for 5 best and worst pages).

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One theory in particular has always been easy for me to remember is Maslow’s Hierarchy of Needs. It’s that pyramid that basically illustrated that an individual can’t rise to the next level until the bottom or current level was satisfied. Here is an extreme example: I can’t worry or put too much thought into my Facebook status until my physical needs of food, water, and shelter are met. Make sense? Sure it does, but have you ever thought about how you could use Maslow to help you market your business from the inside out? Check out these 5 tips on how you can use Maslow’s theory to help you market you business from the inside out! [Read more...]